To showcase the Mini Countryman's larger space, and all wheel drive in a very mini, and very not normal way, we decided to turn a Mini Countryman into a roving bed and breakfast. Partnering with Airbnb, we would place these Mini bed and breakfasts in hard to reach, but fun to tour places, and let people actually stay in them.
Each Mini Countryman B&B would have its own little home hub to come back to, complete with unique luxury touches like a porch with a hot tub, and a firepit. Each location would have its own, uniquely designed hub.
This tongue-in-cheek blueprint would also serve as a print ad.